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Search Engine Marketing
With research confirming that over 80% of prospective web customers use search engines to find relevant content, online search is the most widely used method of attracting visitors to a Website. As a result, competition is fierce at the top of the search engines. Niche Software's Search Engine Marketing services are designed to get your Website noticed when potential buyers are looking for the products and services you have to offer.
Search Engine Optimization
Each of the major relevancy-based search engines use a unique methodology, algorithm or formula to determine a Website's relevance to keyword queries. Relevance requirements are dynamic and evolve rapidly -- dozens of new positioning challenges arise on a weekly basis. Combine all these factors, and achieving and maintaining high rankings on the relevancy based search engines is a complex target to hit.
As an industry leader with a proven track record in search engine optimization, Niche Software will naturally optimize your Website to ensure that your Website achieves and maintains high rankings for your keywords and in the Internet's leading search engines and directories (Google, Inktomi, Yahoo, AOL, MSN, etc.).
Pay Per Click Bid Management
Bidding for keywords on the Internet's leading PPC search engines such as Overture and Google is an integral component of any successful search engine marketing campaign. Niche Software's Pay Per Click Bid Management program is designed to ensure your sucess on the PPC search engines. Keyword analysis, bid gap detection and manipulation, and ROI tracking is just part of the paid listing consulting you'll receive.
Niche Software's Pay Per Click Bid Management system is the only system to fully automate the functions of search engine campaign management. The core of our system is it's ability to accurately track orders or actions generated on our client's sites and use that data to make automated decisions. Those decisions are not only based on real-time data, but also on past behavior. This powerful combination of real-time and historical data allows our system to make adjustments to bid prices to maximize the desired effect for each keyword while maintaining the desired customer acquisition rate.
Paid Inclusion and Trusted Feed Program
Niche Software has partnered with some of the industry's leading search providers to enable our clients to leverage the advantages of direct data feeds to the leading search engines. Our optimization process is centered on maintaining a target cost per order or action. Once given a target CPA/CPO, our system makes sure you will get you the most orders possible from the entire directory and "paid inclusion" search engine space at or below your target cost.
Niche Software employs proprietary editing software and human editors to make sure both directory submissions and our XML feeds are proper and relevant. This advanced editing function guarantees that once our client's listing(s) are accepted, the engines relevancy algorithm will assign it a high ranking.
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